Different briefs. Work worth looking at.
A seasonal campaign. A store's first day. An identity taking shape. A different return on advertising spend.
Explore the work, the part Morph played and the results particular to each engagement.
LC Waikiki / Back to School 2025
A campaign built to travel.
Creative, production and influencer amplification for a campaign that appeared across out-of-home, in-mall digital and ride-share. More than 10 million campaign impressions and 11 participating KOLs.
Types: Campaigns & film; Creator content
LC Waikiki / Ramadan & Eid 2026
The season, in frame.
Creative direction, casting, film and photography for LC Waikiki's Ramadan & Eid campaign.
Type: Campaigns & film
NEW YORKER / Store Openings
Make an entrance.
PR, creators, event operations and the guest journey for two openings. The Abu Dhabi Mall event welcomed approximately 250 visitors and nine influencers.
Type: Openings & experiences
Shop & Beyond / Digital & Performance
Make the click worth more.
Paid media, e-commerce and conversion work, with 17.6x all-time ROAS and orders more than doubled, from 2,044 in 2023 to 4,236 in 2024.
Type: Digital & performance
Pastels / Digital & Performance
The salon experience starts before the chair.
Booking, creative, local search and CRM work. Results included 2.6x ROAS, 44% lower ad spend, 14% year-on-year revenue growth and 29% more new clients.
Type: Digital & performance
UGO / App Acquisition & Activation
Give the download somewhere to go.
Monthly downloads reached 12,400 within the 90-day campaign, up from approximately 2,000. Activation rose from 14% to 63%, and cost per install fell about 68%.
Type: Digital & performance
Roots Hair & Beauty / Digital Performance
Make the next appointment easier to reach.
Booking UX, discovery and retention work, with 33.32% year-on-year revenue growth, 34.8% more new clients year on year and recovery of 28% of inactive clients.
Type: Digital & performance
La Vie en Rose / Creator Content
The brand, through 29 voices.
Morph delivered influencer amplification for La Vie en Rose in early 2026. The campaign involved 29 creators and recorded 172.7K views.
Type: Creator content
Retrolight / ORA / Kaen
A name becomes a presence.
Selected brand identity work for Retrolight and ORA, and brand identity and website work for Kaen.
Type: Brand identity
Rifai / International E-commerce
A familiar name. A wider world.
Shopify Plus, international commerce, creative and automation. Rifai recorded 2,500% e-commerce revenue growth over ten months, from a limited online-sales base, with e-commerce expansion across 80+ markets.
Type: Digital & performance
Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.
Café des Lettres / Food & Beverage
Bring the place and its introduction together.
Morph oversaw the refurbishment, rebranded the venue, supported concept creation and delivered the social launch. The project launched in under three months.
Types: Food & beverage; Brand identity
Ça Plaît / Food & Beverage
Give the product a considered introduction.
Morph delivered product photography and the social launch for Ça Plaît.
Type: Food & beverage
TK’s Smokehouse / Food & Beverage
Consider where the order happens.
The work included concept and social activity with a Talabat-focused approach.
Type: Food & beverage
Selected identity and social design.
Identities and social grids, shown as designed. Where a project has its own page, the image leads there.
Zain LoungeSocial media grid design
RetrolightBrand identity
ORA by RootsBrand identity
Atelier SamakSocial media grid design
KaenBrand identity
Shop & BeyondBrand identity: the bag
AltaiBrand identity: applications
Unboxed TalksPodcast visual identity
DropBrand identity, a Morph venture
What are you working on?
Tell us about the campaign, opening, creative assignment or digital challenge on your desk.