SELECTED WORK
Different briefs. Work worth looking at.
A seasonal campaign. A store's first day. An identity taking shape. A different return on advertising spend.
Explore the work, the part Morph played and the results particular to each engagement.
LC Waikiki / Back to School 2025
A campaign built to travel.
Creative, production and influencer amplification for a campaign that appeared across out-of-home, in-mall digital and ride-share. More than 10 million campaign impressions and 11 participating KOLs.
Types: Campaigns & film; Creator content
LC Waikiki / Ramadan & Eid 2026
The season, in frame.
Creative direction, casting, film and photography for LC Waikiki's Ramadan & Eid campaign.
Type: Campaigns & film
NEW YORKER / Store Openings
Make an entrance.
PR, creators, event operations and the guest journey for two openings. The Abu Dhabi Mall event welcomed approximately 250 visitors and nine influencers.
Type: Openings & experiences
Shop & Beyond / Digital & Performance
Make the click worth more.
Paid media, e-commerce and conversion work, with 17.6x all-time ROAS and orders more than doubled, from 2,044 in 2023 to 4,236 in 2024.
Type: Digital & performance
Pastels / Digital & Performance
The salon experience starts before the chair.
Booking, creative, local search and CRM work. Results included 2.6x ROAS, 44% lower ad spend, 14% year-on-year revenue growth and 29% more new clients.
Type: Digital & performance
UGO / App Acquisition & Activation
Give the download somewhere to go.
Monthly downloads reached 12,400 within the 90-day campaign, up from approximately 2,000. Activation rose from 14% to 63%, and cost per install fell about 68%.
Type: Digital & performance
Roots Hair & Beauty / Digital Performance
Make the next appointment easier to reach.
Booking UX, discovery and retention work, with 33.32% year-on-year revenue growth, 34.8% more new clients year on year and recovery of 28% of inactive clients.
Type: Digital & performance
La Vie en Rose / Creator Content
The brand, through 29 voices.
Morph delivered influencer amplification for La Vie en Rose in early 2026. The campaign involved 29 creators and recorded 172.7K views.
Type: Creator content
Retrolight / ORA / Kaen
A name becomes a presence.
Selected brand identity work for Retrolight and ORA, and brand identity and website work for Kaen.
Type: Brand identity
Rifai / International E-commerce
A familiar name. A wider world.
Shopify Plus, international commerce, creative and automation. Rifai recorded 2,500% e-commerce revenue growth over ten months, from a limited online-sales base, with e-commerce expansion across 80+ markets.
Type: Digital & performance
Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.
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