Bring us the brief

RETROLIGHT / ORA / KAEN

A name becomes a presence.

A name is where the introduction starts. Identity gives people something to recognise, whether they encounter the business on a screen, in print or in person.

These selected Morph assignments cover brand identity for Retrolight and ORA, and brand identity and website work for Kaen.

Retrolight

Brand identity

Brand identity work for Retrolight.

The Retrolight wordmark under its hourglass light symbol, in amber on black.
The Retrolight wordmark and symbol in white on amber.
Design file: the mark on amber.

ORA

Brand identity

Brand identity work for ORA.

The ORA by Roots wordmark in green.
Design file: the wordmark.
The ORA loyalty card, “You’re so Loyal”: collect ten stamps and receive a discount.
Design file: the loyalty card.
The ORA recommend-a-friend card: “Got a friend who loves to get pampered as much as you do?” 20% off any service on their next visit, with a form for the friend’s details and “Thanks for spreading the word!”
Design file: the referral card.

Kaen

Brand identity and website

For Kaen, Morph's scope included both brand identity and a website. A website gives an identity another setting: one where people read, navigate and decide what to do next.

“You never feel like just another client. There’s real care, presence, and thoughtfulness in how they work.”

Sara Gio, Founder, Kaen
The Kaen monogram on its green pattern.
Design file: the monogram pattern.
Kaen website design presented on a laptop.
Design presentation: the Kaen website.

Where will your identity need to work?

A website, campaign or physical experience gives an identity somewhere to live. Bring us the business context and the places where people will encounter the brand.

Bring us the brief
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