Bring us the brief

LC WAIKIKI / RAMADAN & EID 2026

The season, in frame.

A still from the LC Waikiki Ramadan and Eid 2026 film: a woman smiling into a mirror at home.

Creative direction gives a production its point of view. Casting puts people into that picture. Film and photography turn it into work an audience can see.

For LC Waikiki's Ramadan & Eid 2026 campaign, Morph's assignment covered creative direction, casting and production, including film, photography and seasonal campaign assets.

  • A woman in a printed kaftan on a terrace at dusk.
  • LC Waikiki Ramadan and Eid campaign photograph in a home styled for the season.
  • A family gathered around a candlelit table in the evening.
  • A family gathered for iftar in the campaign’s home set.
  • Two women in matching red and cream printed sets at a mirror.

From direction to finished assets.

The scope brought creative direction and casting into the same assignment as the film and photography. It placed Morph's work on both sides of the production: the decisions shaping the imagery and the making of the assets themselves.

Creative direction
Casting
Film and photography
Seasonal campaign assets

Another season. A different assignment.

LC Waikiki's Back to School 2025 campaign brought together creative, production and influencer amplification. The relationship also includes a Suhoor influencer event in 2025.

Explore Back to School 2025

What needs to be in your next frame?

Bring us the campaign direction, the production brief or the question you are still working through.

Bring us the brief
Explore Creative & Production
Back to all work