LC WAIKIKI / BACK TO SCHOOL 2025
A campaign built to travel.
Morph delivered creative, production and influencer amplification for LC Waikiki's Back to School 2025 campaign. The work appeared across out-of-home, in-mall digital and ride-share placements, alongside activity with 11 key opinion leaders (KOLs).
10M+ campaign impressions
11 participating KOLs
Ride-share: the artwork on a Dubai taxi.
In-mall digital: the campaign on screen.
Campaign photography: the school year, in colour.
Production: on set, June 2025.
The work behind the appearances.
Morph's contribution covered the creative work, its production and influencer amplification. The campaign appeared in physical media environments as well as through participating creators.
A campaign can be encountered at a glance or through someone's content. That range makes the relationship between creative and production worth close attention: what gets made is what people ultimately see.
The campaign in numbers.
More than 10 million campaign impressions, with 11 KOLs participating. The impression total covers campaign activity as a whole; Morph's contribution was creative, production and influencer amplification.
Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.
More than one brief for one brand.
Our LC Waikiki work also includes creative direction, casting, film and photography for Ramadan & Eid 2026, and a Suhoor influencer event in 2025.
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