PASTELS SALON / BEAUTY / DUBAI
The salon experience starts before the chair.
Pastels had built its reputation in the salon. Online, a dated website, difficult booking journeys and inconsistent visual presentation were telling a different story.
Morph's assignment reached across that gap: the way the brand looked, how people found it, how they booked and how the relationship continued after a visit.
Make booking feel like part of the service.
We redesigned booking flows for desktop and mobile, simplified the route to action and brought reviews, user-generated content and testimonials into the journey. Site speed and user experience received attention alongside the visible creative work.
Local discovery was part of the same assignment. Morph worked on service-query planning, technical SEO, schema markup and the Google Business profile, addressing how prospective clients could find and act on the salon's information.
A digital presence with the salon's standards.
Content took a more editorial direction, with revised content pillars, branded visuals and a shift towards lifestyle-led communication. The work gave the rebranding vision a place in the everyday material people encountered across platforms.
CRM systems supported follow-up between digital interactions and the front desk. Meta and Google retargeting addressed lapsed users and service opportunities, while heatmaps and analytics helped the team examine behaviour on the site.
The business response.
| Measure | Result |
|---|---|
| Return on ad spend | 2.6x |
| Advertising spend | 44% lower |
| Revenue | 14% higher year on year |
| New clients | 29% increase |
These are separate measures of advertising performance and business response. Together they show the range of outcomes recorded during the engagement, without assigning every change to one intervention.
Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.
In the client's words.
“We've worked with Morph for over a year, and they brought to life our rebranding vision flawlessly. Their in-depth internal brand analysis helped us understand not only how we want to look, but also how we want to be perceived. Their execution across every platform has been on point.”
Does the journey into your business live up to being there?
Tell us about the experience you offer and what a customer encounters before they arrive.
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