ROOTS HAIR & BEAUTY / SALON / QATAR
Make the next appointment easier to reach.
Roots Hair & Beauty needed to attract more clients, improve bookings and reconnect with people who had stopped visiting. Those questions took the work across the website, search, advertising and the relationship after an appointment.
Morph's scope covered website and booking UX, SEO and local search, Meta and Google campaigns, CRM, re-engagement and retention.
A clearer route from discovery to booking.
Website design and user experience were improved around the booking journey. SEO work addressed discovery, while Meta and Google campaigns formed the paid-acquisition side of the assignment.
The work also reached across digital and offline touchpoints, with brand and social activity considered alongside the practical path into the salon.
A reason to come back.
Re-engagement campaigns addressed inactive clients. Loyalty activity and email communication supported the ongoing customer relationship, adding retention to a brief that also concerned new-client acquisition.
It is a useful distinction for an appointment-led business: meeting someone new and inviting someone back are different conversations.
The response across the relationship.
| Measure | Result |
|---|---|
| Revenue | 33.32% increase year on year |
| Revenue per QAR of marketing spend | 7.2x |
| New clients | 34.8% increase year on year |
| Inactive-client recovery | 28% |
| Organic traffic | 59% increase |
| Cost per click | 60% reduction |
| Retention | 27.5% improvement |
These measures span discovery, acquisition and the existing client relationship. The 59% organic-traffic figure concerns visits, while the client and retention measures describe different outcomes.
What does 7.2x mean here?
QAR 7.20 of revenue for each QAR 1 of marketing spend. This is a revenue-to-marketing-spend measure; it is not profit or paid-advertising-only ROAS.
Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.
Where is the next appointment getting lost?
Tell us about discovery, booking and follow-up in your business. We can look at the part that needs attention.
Bring us the brief
Read: The booking journey is part of the brand experience
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