Bring us the brief

LA VIE EN ROSE / CREATOR CONTENT

The brand, through 29 voices.

Morph delivered influencer amplification for La Vie en Rose in early 2026. The campaign involved 29 creators and recorded 172.7K views. The participating creators had a combined audience of 23.47M.

Combined creator audience is not measured campaign reach.

Performance notice: Results describe particular engagements and reporting periods; they are not forecasts. Morph does not guarantee sales, ROI, ROAS, rankings or AI visibility unless expressly stated in an accepted agreement or product-specific terms.

A creator’s Instagram story in a La Vie en Rose store, showing the Ramadan collection on display.
A creator filming a story at the entrance of a La Vie en Rose store.
A story tagging La Vie en Rose: “A little comfort wrapped with love for Eid & Mother’s Day”, over sleepwear on a rail.
A repost showing a pink nightdress on a store mannequin, captioned as a way to pamper yourself for Valentine’s Day.
A story inside the store showing pink heart-print pyjama sets on the rails, under a “Proudly Canadian since 1985” sign.
A creator in the store holding a La Vie en Rose shopping bag.
A story captioned “Love is blue”, tagging La Vie en Rose, with a creator in light-blue loungewear in a garden.
A La Vie en Rose purchase being packed at the store counter: folded blue pyjamas beside a paper shopping bag.

Creator stories, as captured in the campaign report.

Campaign report page: @natalymokbel’s Instagram stories from a La Vie en Rose store.
Campaign report page: @dima.ibraheem’s Instagram stories and post.
Campaign report page: @michellekareh’s Instagram stories and post.
Campaign report page: @layalbathany’s Instagram stories and post.

From the campaign report: creator coverage, page by page.

Bring a story worth sharing.

A creator brief can start with a product, a launch or something the brand wants people to understand. The useful question is what the content should help communicate, and how the response will be assessed.

Tell us what you want to put in front of people.

Bring us the brief
Explore Creative & Production
Explore NEW YORKER's store openings
Back to all work